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 Our first collection (awss-2018) is titled, “The ECO Collection” and is motivated by fashion’s unethical choices and unruly consumption habits.  My clothes are designed to be comfortable, casual yet fashionable, and fun.  The collection is ethically and conscientiously made from plant-based and recycled materials, locally sourced and sewn. We have left behind the smallest footprint possible.  

The collection is shot on 35mm film, at Elmer’s Bottle Ranch, a sustainable art installation of historic Route 66.

Designer: Alexander L Reagan  

Photographer: Shane Lotz 

Model: Mike Fabi


2. NO SEASONS 2019

Our second collection “No Seasons” embodies the boundless possibilities of sustainable fashion. We believe ‘environmental consciousness’ transcends product and industry—it is a creative spirit, a commitment to ethical production and consumption. These are the values LA based chief designer and founder Alexander Reagan weaves into the thread of each and every piece. We are firm believers that style, imagination and integrity don’t need to be mutually exclusive. 

Come join the revolution.   

“No Seasons” was photographed in Alexander’s Venice Beach workshop, the site of his studio art practice. Minimalist sculpture and leftover fabric scraps from his previous collection anchor each composition, injecting each article with an idiosyncratic buoyancy. 

Designer: Alexander L Reagan  

Writer: William Khan

Photographer: Carson Roberts

Model: Arthur Kelso, Conrad Solaka